Education, Electronic Media and Family Planning: Pakistan Demographic and Health Survey 2012-13

Muhammad Zubair Tahir


Background: Pakistan is 6 populous country in the world and has 2.63% of the total world population. The fertility rate is 3.65 and
there is need to educate population about family planning in minimum time.
Objective: To discover education and frequency of electronic media, radio and television effects on family planning electronic
media messages delivery to both men and women.
Material & Methods: Data from Pakistan Demographic and Health Survey 2012-13 was used for the study. From selected 12,943 occupied households, 13,558 ever-married women and 3,134 ever married men of age 1549 were interviewed for the survey. Family planning electronic media messages conveyed, by radio or television, to both men and women were analysed with formal education and electronic media frequencies. SPSS version 21 was used to analyse the data and SPSS logistic regression analyses were done for statistical significance and association of dependant and independent variables. A p-value of <0.05 had statistically significance.
Results: Family planning messages were conveyed extremely high to men and women who watched TV daily. Occasionally radio listeners had received remarkably higher family planning (FP) messages than daily radio listeners. Both men and women, who did not listen radio at all, received the highest FP messages. Remarkably high FP messages were conveyed to women who had no education, while men without education received the lowest messages.
Conclusion: Electronic media has more important role than formal education in family planning education. Electronic media can alter attitudes, change behaviours, abolish fears and misconceptions about family planning.


Family Planning, Pakistan, contraceptives, Electronic Media

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